Ecommerce Industries
Privacy Policy

This Privacy Policy tells you how we:  

1. collect and manage your personal information;
2. use and disclose your personal information; 
3. store and keep secure your personal information;  
4. use cookies and web-tracking tools; 
5. are transparent about our privacy practices; and 
6. can communicate with you about your personal information. 

We will update our Privacy Policy if the way we handle your personal information changes or as required by law.  

How we collect and manage your personal information
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1.1 Consent  

By electing to use our services, you consent to us using your personal information in a  manner consistent with this Privacy Policy, including monitoring your use of our website,  mobile applications and direct marketing communications.  

1.2 Types of information collected  

We only collect information to the extent that this is reasonably necessary in connection with our service offerings and may include:  
▪ Personal details including your name, address and postcode; 
▪ Contact details including your phone number and email address; 
▪ Payment details including your credit card or direct debit account details; 
▪ Business details including the nature of your business, information and materials  (including your intellectual property) provided by you to us in connection with the  services you request; 
▪ Training details such as processing and making arrangements for your training related to the services you request; 
▪ Usage details such as information about how you use our services, your  preferences, browser type, operating system, Internet Protocol (IP) address (a  number that is automatically assigned to your computer when you use the Internet,  which may vary from session to session), domain name, and/or a date/time stamp for  your visit; 
▪ Social media details including any information you allow a social media site to share with us;
▪ Feedback such as your comments, enquiries, complaints and other feedback you  provide. 

If you decide not to provide us with certain personal information, we may not be able to fully investigate your comments, enquiries or complaints or provide our services to you.  

1.3 How we collect personal information 

Our preference is to collect personal information directly from you unless it is unreasonable  or impracticable for us to do so.  

Information will generally be collected in the course of our dealings with you, including: 

▪ directly from you, such as when you apply for or use our services, contact us with a comment, enquiry or complaint, engage in our training programs or seminars, or access our website, mobile applications or social media platforms; 
▪ our related businesses and partners; 
▪ our third party service providers, including IT, market research and where competitions and promotions are run on our behalf; and 
▪ information that is publicly available.  

You may also provide information to us about other individuals, such as when you nominate  someone as an authorised representative on your account. In this case, you agree to inform  those individuals that you are providing their personal information to us and about our Privacy Policy.

In addition, you warrant that you have obtained the irrevocable consent to provide the personal information from those individuals whose personal information may be collected by us.  

We may combine and compare personal information about you with other information collected from or held by others. We do this to better understand your interests and preferences which helps us enhance your experience with us.  

How we use and disclose your personal information

We will not use or disclose personal information for purposes other than those connected with the primary purpose of collection, or a reasonably related secondary purpose which we believe you should reasonably expect. 

Secondary purposes might include disclosure to maintenance personnel or other third party service providers who may be unable to avoid accessing personal information in the course  of providing technical or other support services to us.  

We may also share your personal information with third parties including: 

▪ Advertisers: we may, from time to time, engage marketing strategies, including  targeted online advertising and online behavioural marketing and may disclose some  of your personal information to third parties, including advertisers and partners. You  agree that we may provide any of the data we have collected from you in non personally identifiable form to those third parties. If you engage with an  advertisement, the advertiser may collect personal information from you.  

▪ Related Businesses: businesses or third-party websites we are affiliated with may,  from time to time, sell or provide products or services to you through or in connection  with our services (either individually or jointly with us). We will share your personal  information with that affiliated business only to the extent that it is related to such  product or service. We have no control over the privacy policies and practices of third party websites or businesses so if you choose to interact with an affiliated website or  business, you should review all policies of that business or website. 

▪ Our Partners: we engage others to perform tasks on our behalf and need to share  your personal information with them to provide products and services to you. Unless  we tell you otherwise, our partners do not have any right to use the personal  information we share with them beyond what is necessary to assist us. 

▪ Reports/Analytics: We store data that is used in the form of aggregated and generic  statistics or reports in order to better understand user profiles for the improvement of  the products offered by us. 

2.1 Direct marketing 

We will not use or disclose personal information for the purposes of direct marketing to you  unless:  

(a) you have consented to receive direct marketing materials; or  

(b) you would reasonably expect us to use your personal details for this purpose; or  

(c) we believe you may be interested in the material but it is impractical for us to obtain  your consent.  

We may contact you by SMS, post, email, telephone, our websites and mobile applications,  and through social media. In every instance, we will ensure that our direct marketing material  incorporates an option for you to elect to receive no further marketing communications. 

Even if you have requested not to receive further direct marketing communications, we may  nevertheless continue to provide you with information about changes to our terms and  conditions for the supply of goods or services, questionnaires and other factual information.  This form of communication is not regarded as “direct marketing” under the Privacy Act.

2.2 Manage your preferences and unsubscribing 

You can contact us at any time if you no longer wish to receive marketing materials from us,  our related businesses or partners, or to update your preferences.  

If you receive marketing correspondence by SMS, email or telephone from us, you can opt out from any or all of our marketing by clicking the “unsubscribe here” function at the base of any marketing email communication or following the OPT-OUT instructions in any SMS communication you receive from us.  

How we store and secure your personal information
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We mostly hold personal information electronically in our IT systems and databases which may utilise cloud technology in connection with the storage of personal information.  

We use third party service providers to store some or all personal information. As such, we  are unable to control the location in which personal information is stored. It is not practicable  for us to specify in advance which country will have jurisdiction for any off-shore activities. All  of our service providers, however, are required to comply with the Privacy Act in relation to the transfer or storage of personal information. 

3.1 Data security  

We have risk management systems in place to protect the personal information which we hold and limit misuse or loss and unauthorised access, modification or disclosure. This  includes firewalls and encryption of customer data during storage and transmission. We will  destroy or de-identify personal information once we no longer require it for our business  purposes.  

When using our website, mobile applications and services you should be aware that no data  transmission over the internet can be guaranteed as totally secure. Although we have risk management systems in place and strive to protect such information, we do not guarantee  your personal information is secure and you provide your personal information at your own risk. 

Please contact us immediately if you become aware of a breach of security.  

To help us keep your personal information safe, please do not share your login details, preferences, unique reference details or any other information with any other person. 

Your personal information may be stored, processed or provided to third party suppliers  which may be located outside Australia (including the United States) where the data protection laws may differ. We will take reasonable steps to ensure your personal information  is treated securely and in accordance with this Privacy Policy and the laws of Australia.  

3.2 Data retention 

We will retain your personal information for as long as reasonably necessary to fulfil any valid or lawful purpose including: 

▪ providing services to you; 
▪ investigating and defending any actual or potential claim or complaint;
▪ exercising our rights and obligations under contract or law; or 
▪ as otherwise permitted by law. 

When it is no longer reasonably necessary to keep your personal information, we will destroy your personal information. However, we may de-identify data which we may retain for statistical purposes.

How we use cookies and data-tracking tools
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We use cookies and web-tracking/analytic tools to collect and analyse information about how  you interact with our websites and mobile applications. Our cookies collect information such  as IP or MAC addresses, the city associated with the IP or MAC address, the date and time  of your visit to our website, pages viewed, the website you viewed before our website and  the type of browser used. 

4.1 Why we use cookies and similar technologies 

Cookies and similar technologies allow our websites and mobile applications to interact more efficiently with the device used and to help us improve the content and functionality of our websites and mobile applications. They also generate detailed statistics about traffic to our websites, how individuals interact with advertisements on our (and third party) websites, browsing and other activity, and can measure and record conversions and sales. 

We use cookies, web tracking tools and similar technologies to help us present targeted and personalised advertising and other content about us on our (and third party) websites and  mobile applications. This may also involve us working with third party service providers, advertisers and digital platforms that also use cookies and similar technologies to deliver this content to individuals.  

How we are transparent about our practices  

We may update our Privacy Policy from time to time. By continuing to access and use our websites and mobile applications, or otherwise continue to deal with us, you accept our  Privacy Policy as it applies from time to time.  

Any changes to our Privacy Policy will be published on our website. You may obtain a copy of our current policy from our website or by contacting us on the details below. It is your responsibility to check the website from time to time in order to determine whether there have been any changes.  

How we can communicate with you about your personal information 

We will take reasonable steps to ensure that the personal information which we collect remains accurate and complete.  

You have a right to request access to or correct your personal information held by us and you may request further information about our personal information handling practices.  

We will provide you with access to your personal information held by us unless we are permitted under the Privacy Act or law to refuse to provide you with such access. If this is the case we will let you know the reasons in writing.  

Please contact us using the details below if you:  

(a) wish to have access to the personal information we hold about you;  
(b) consider that the personal information we hold about you is not accurate, complete, irrelevant, out of date or misleading; or  
(c) require further information on our personal information handling practice.


You can contact us about your personal information by:

Writing to us at:
Privacy Officer 
Ecommerce Industries
PO Box 3316 Merewether NSW 2291 Australia

Emailing us at: hello@ecommerceequation.com.au

We will need to verify your identity before we can process your request.  

There is no charge for requesting access to your personal information but we may require you to meet our reasonable costs in actually providing you with access.  

We will take reasonable steps, consistent with our obligations under the Privacy Act, to  correct that information if you so request. We will respond to all requests for access and/or correction within a reasonable time of you making a request (a more complex request will usually take us 45 days) and will give you access in the manner you request unless it is unreasonable or impracticable for us to do so.

6.2 Complaints  

If you have a complaint about the way in which we have handled any privacy issue, including your request for access or correction of your personal information, you should contact us  using the above details.  

If you remain dissatisfied with the way in which we have handled a privacy issue, we suggest you approach an independent advisor or contact the Office of the Australian Information Commissioner for guidance on alternative courses of action which may be available.  

Terminology

In this policy we use the expressions: 

“personal information” to refer to information or an opinion about an individual whose  identity is apparent, or can reasonably be ascertained, from the information or opinion. It also  means information protected under the Privacy Act that relates to the affairs or personal  particulars of a person;  

“Privacy Policy” which refers to the Privacy Act 1988 (Cth); 

“we”, “us” and “our” as a reference to Ecommerce Industries Pty Ltd ACN 644 072 033 and Ecommerce Media Pty Ltd ACN (648 640 439) (together, Ecommerce Group) and other related subsidiaries; 

“you” and “your” to refer to each and every individual whose personal information we may handle from time to time. 

Any reference to us assuming an obligation under the Privacy Act, Australian Privacy Principles or other privacy legislation can be interpreted as a reference to us also procuring our service providers to undertake a reciprocal obligation to the extent relevant. 

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